BETTER THE GREATER GOOD

The Adjacency was created to bring divergent experience and expertise together to solve the complex community wide challenges every region faces. We believe the work of bettering lives is never done, and we are committed to improving the communities we serve and the world we live in.

We believe that our futures are connected and that we all have a hand in creating a shared future. We strive to be aware of how our interactions affect others, and we work like we know we are a part of something bigger, because we are.

Question mindsets, navigate opportunity

We believe that questioning assumptions unlocks potential and we never stop at “because that’s just the way it is.” We approach our work with the spirit of exploration to find new pathways and ensure we arrive at impactful solutions.

Unravel complex problems. Shape tomorrow. Make it last.

Enduring results are closer than you think. Bold solutions to complex community-wide challenges don’t happen by accident. The Adjacency brings together multi-faceted expertise to intentionally:

  • build new connections, 

  • activate design thinking and leadership,

  • create sustainable, human-centered solutions.

Let’s work together to take on society’s thorniest problems.

Featured Content
The Lion on the Desk
The Lion on the Desk

Say you came into your office one morning and there was a lion on your desk, licking its chops. What’s your response?

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Adjacency Methodology
Adjacency Methodology

Typically when a consultant talks about their methodology, they describe what a client can pay them to do. But in our case, it’s much more appropriate to describe how we think.

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Why The Adjacency Exists
Why The Adjacency Exists

Together we wondered whether working collectively might expand the limits of our individual capabilities to achieve breakthrough solutions. And so we took the final step, coalescing into a core group of leaders keen on creating a shared future for our communities. The Adjacency is the result.

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The Moral Determinants of Health
The Moral Determinants of Health

“What it comes down to is that if we care about health we have to care about each other; if we care about each other that’s got to be reflected in our social policies; and if it’s not reflected in our social policies, our moral compass says it has to be … and I think that’s on us.”

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Design for Challenging Conversations
Design for Challenging Conversations

As a human-centered research technique, a Data Walk process allows us to better understand how members of communities view the data, often questioning the implicit bias that the “experts” bring to their review, seeing only what they want to see in the data.

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“When people “collide” in the right way, great things happen. And the experience is a deliberate, necessary and inevitable mix of lows and highs, friction and concordance, divergence and convergence, serious doubt and frustration before getting to glimmers of hope, eventual satisfaction and, often, elation!”

— David Benjamin & David Komlos, Cracking Complexity